Natural from the start
It opens with a light touch-up already on. One slider sets the strength, and one tap restores the standard look.
In preparationApp for iPhone
APOUL PASHU
A beauty camera that keeps it natural.
An iPhone camera that gives a natural touch-up from the moment it opens. Set the strength with one slider and return to the standard look at any time. Everything is processed on your iPhone, and photos are never sent anywhere. It is being prepared for release.
In preparationBeing prepared for release. Price, distribution and supported systems will be announced once fixed.
- iPhone
- Photos stay on your iPhone
- No ads
Terms and policies
The terms of use and privacy policy will be linked here at release.
All terms and policiesWhy this exists
Has the filter stopped looking like you?
Everyone wants to look good, but an over-processed photo is hard to use. APOUL PASHU makes a light touch the easiest option, and lets you compare with the original until it looks like you.
What it does
What it does.
Turn the ring to choose
Turn the ring around the shutter to pick a face style or a filter.
Fine adjustments
Adjust skin, face shape, eyes, brightness and more, one by one.
Hold to see the original
Hold “Original” to see the unretouched view, before or after you shoot.
Pets and things
A mode that switches off face retouching and brings out fur, food and small objects.
Video as you see it
Record video with the same look you see on screen.
My Styles and palm shutter
Save the looks you like and call them up at once. Show your palm and it takes the shot after a short countdown.
Where this stands.
Coming soon. Supported systems (planned): iPhone (iOS 17 or later). The release date and price will be announced on this page and in the news.
Questions
Common questions.
Processing happens on your iPhone, and photos and face data are never sent off it. There is no sign-up, no ads and no analytics. Photos are added to the Photos app only when you tap Save.
Photos retouched and saved by the app carry no location data.
It is being prepared for release. Date and price will be announced on this page.